As the most technologically advanced society in the world, what possible reason can the US have for tolerating such poor public health system? After all, it is public health interventions on a large scale -- sewage treatment, clean water, immunization programs -- that deserve most of the credit for our increased longevity over the past century.
The answers may lie in our cultural attitudes of individuality and early adoption. The former eschews anything that may smack of socialism, and in this the "public" in "public health" may be viewed with suspicion. The latter compels us to value the promise of salvation in sexy new gadgetry of modern medicine over the simplicity and self-determinism of such health maintenance tools as eating well, exercising in moderation and getting sound sleep.
So, if I were a marketer, I would suggest that Public Health field adopt some of the high-tech trappings of the healthcare industry and rebrand itself as, perhaps, "Your Individual Plan for Health and Longevity". What, you don't think this will sell? Well, I am not a marketer, of course, and I am probably totally wrong about all this. Or am I?